Social Media and Technological Advancements - Free Essay Example

Sample details Pages: 2 Words: 612 Downloads: 6 Date added: 2019/04/10 Category Society Essay Level High school Tags: Social Media Essay Did you like this example? Social Media and technological advancements has transformed the way businesses interact with customers.Businesses used to interact through telephone, printed media and TV advertisements but social media has replaced almost all the traditional marketing strategies in the last century. Social Media is a valuable asset because it allows businesses to communicate, interact and engage directly with current and potential customers. Information through social media is fast, convenient and up to date. There are any differences between traditional marketing and marketing with social media. First off, traditional marketing include radio or tv broadcasts, print, telephone and direct mail. Social media is the use of online websites to communicate, share ideas, and provide information. Examples of social media platforms include Twitter, Facebook, Instagram and Blogs. Social media is very flexible compared to traditional media. Information can be changed once published whereas newspapers and TV advertisements do not have that versatility and are set in stone. Traditional media is not as quick as social media. It can be delayed due to time constraints but social media is almost always immediate. Based on the article Why social media threatens traditional media, the number it took each media to reach 50 million users are as follows: Telephone 74 years, Radio 38 years, TV 13 years, Internet 4 years. Facebook 5 months. Why social media threatens traditional media. (2015, Oct 13). Don’t waste time! Our writers will create an original "Social Media and Technological Advancements" essay for you Create order How is the message conveyed differently between traditional media and social media? Social media creates an environment of two-way conversations with consumers, whereas traditional is always just one-way therefore the messages conveyed are interpreted differently. Traditional media is message driven therefore its success relies on the attractiveness. Social media is more effective because consumers are able to react to the message as opposed to just listening to it and not being able to communicate their opinion, or questions. When businesses use social media, it is important that they identify the voice of their brand to have consumers effectively hear and listen to the messages they are trying to deliver. The qualities to identifying an organizations voice is by understanding its Culture, Community and Conversations. What voice does your audience hear in your social media marketing messages? (2015, Jun 05). Sharing your business beliefs and culture helps creates a voice, listening to your community and knowing what they want you to say enhances your voice, and eng aging with consumers completes your voice which in turn creates consumers to listen to your brand and marketing. Should the message be tailored to different demographic groups? Why? Yes, messages should be tailored to different demographic groups because interests vary between those groups. Generations X and Y are the younger generations who are more tech-savvy. Majority of the information they acquire is from social media because they use their smartphones, tablets, laptops and other data devices more frequently. The older demographics are the baby boomers who are more traditional and use data devices less. These choices, then, dictate the type and style of appropriate messaging and platform. By understanding the target demographics preferences, companies can develop strategies and appropriate messages toward mobile devices and platforms that best suit the needs and preferences of their customers. REFERENCES: Why social media threatens traditional media. (2015, Oct 13).AllAfrica.ComRetrieved from https://proxy.cecybrary.com/login?url=https://search-proquest-com.proxy.cecybrary.com/docview/1721890580?accountid=144789 What voice does your audience hear in your social media marketing messages? (2015, Jun 05).PR NewswireRetrieved from https://proxy.cecybrary.com/login?url=https://search-proquest-com.proxy.cecybrary.com/docview/1686045980?accountid=144789 Colorado Technical University. (2018).Course information: PSYC325-1803B-01. Retrieved from Colorado Technical University Virtual Campus, PSYC325-1803B-01 MUSE The New Rules of Social Media- Social Media and Marketing https://class.ctuonline.edu/_layouts/MUSEViewer/Asset.aspx?MID=12589433aid=12589434

Difference between HIV and AIDS - 1344 Words

HIV and AIDS are not the same illness, one is more severe than the other. HIV stands for Human Immunodeficiency Virus. This virus enters the human immune system, which is the body’s natural defense system, and attacks the body’s CD4 cells (T-cells), and over time, the virus destroys many cells leaving the body incapable of fighting off any infection as minor as a common cold. AIDS stands for Acquired Immunodeficiency Syndrome. This means that the body’s CD4 cells have fallen below 200 cells/mm3, and the individual has full blown AIDS. HIV leads to AIDS with lack of treatment over time. Unfortunately, the symptoms of HIV are similar to those of the flu. Because there is a lack of treatment for HIV, health facilities encourage individuals to be tested twice a year. To reduce the HIV and AIDS diagnosis rate in individuals who live in South Africa, the government should provide adequate health care and informative seminars. In Johannesburg, South Africa, about 29 per cent of the pregnant women were living with HIV in 2009. Despite the increased levels of help from their health department and numerous prevention campaigns, this rate has not changed. Based on blood samples taken from 33,000 pregnant women in the 52 health facilities, 29.4 percent of these women were HIV positive, whereas in 2008 there were 29.3 percent infected women and in 2007 29.4. The rate of HIV in 15-24 year-old women remained at a constant rate of 21.7 percent 2008 as well. Also, following the trend ofShow MoreRelatedAcquired Immunodeficiency Syndrome ( HIV ) : What Is The Cases Of HIV?1257 Words   |  6 PagesINTRODUCTION Acquired Immunodeficiency Syndrome (AIDS) caused by Human Immunodeficiency Virus (HIV) have always plagued the globe. According to the World Health Organization (WHO) Global Health Observatory (GHO), there are 36.9 million cases of HIV infections throughout the globe by the end of the year 2014 and 0.08% of adults with ages 15-49 years old are infected with HIV (World Health Organization, 2016). Also, according to the Joint United Nations Program on HIV/AIDS (UNAIDS), there was an average of 30Read MoreHow is HIV/AIDS in Uganda Connected to Social Justice? Essays985 Words   |  4 PagesWhat is HIV? HIV stands for Human Immunodeficiency Virus which is a virus that attacks the human immune system. Once the body is unable to continue fighting the infection, the disease is more severe and known as AIDS. It usually takes more than 10 years to progress from the HIV virus to AIDS which is a deadly disease that has killed over than 25 million people around the world. HIV can be transmitted between people many different ways. Any kind of unprotected sexual intercourse is a very commonRead MoreHiv/Aids1137 Words   |  5 PagesOver the years, HIV and AIDS has been a growing epidemic. More and more people are being diagnosed with these life-threatening viruses. HIV, which stands for human immunodeficiency virus, is a virus that attacks the body’s immune system. In other words, it interferes with the bodys ability to fight the organisms that cause disease (â€Å"HIV/AIDS,† 2014). AIDS, which stands for acquired immunodeficiency syndrome, is the last stage of HIV infection. L ike in the name, AIDS is acquired; meaning it is notRead MoreHuman Immunodeficiency Virus ( Aids )1381 Words   |  6 Pagesinternally damaging diseases, and Ebola and HIV/Aids fall into the categories as one of the tougher diseases. Human Immunodeficiency virus (HIV) is the earlier stages of aids, it is a virus that either destroys or impairs the functions of the immune system cells. The last stage of HIV is the Acquired immunodeficiency syndrome (AIDS) which is when the immune system is defenseless to normal infections which now can be deadly. Ebola generally does the same thing as HIV/Aids, it attacks the immune system initiallyRead MoreHiv And Aids : A Victim Of Hiv / Aids1274 Words   |  6 PagesBenoite is a victim of HIV/AIDS disease who experienced first hand, with her partner, the devastating effects of HIV/AIDS. She grew deathly sick, worrying about her own health and the health of her babies that she might have infected. Benoite realized that by her impulsive actions, s he put the lives of her children and husband in danger, because she didn’t know just how common HIV was. Most people are aware of the disease known as Human Immunodeficiency Virus and Acquired Immunodeficiency SyndromeRead MoreHiv / Aids : The Philippines And Vietnam1228 Words   |  5 PagesHIV/ AIDS The Philippines and Vietnam Courtney Tester Case Study Research Paper Submitted in partial fulfillment for HLS 450: Global Health I. Introduction In this case study, I will be comparing the two countries Vietnam and the Philippines. I will be studying the rates of HIV/ AIDS and also looking in to what plans are put in place to lower these rates. Vietnam is located in the South East Asian area near the Indochinese Peninsula. (Cima, 1987). Ethnic differences was the settling factorRead More HIV/AIDS Public Health Policies: A Comparison Between South Africa and Cuba 1340 Words   |  6 PagesHIV/AIDS is still a current public health concern for all countries of the world. Research has helped progress the education and treatment of the virus, but some areas of the world still have difficulty with this public health concern. Out of all developing countries, South Africa has one of the highest percentages of their population living with HIV/AIDS while Cuba has one of the lowest percentages of their population living with the virus. In this paper, the public health policies of South AfricaRead MoreThe Effects Of Hiv On A Healthy Lifestyle1553 Words   |  7 Pagesindividuals who have contracted HIV, there are certain steps a person can take to live a healthy lifestyle. Most people assume that after a person has contracted HIV, t hen it is over and there is nothing that person can do. It is true that the HIV virus does not have a cure, but it does not mean that people have to let the virus consume them by thinking there is nothing they can do. If the individual found out early the HIV virus was in their body, they can go to a HIV medical care and receive â€Å"antiretroviral†Read MoreHistory Of Acquired Immune Deficiency Syndrome1272 Words   |  6 PagesThe history of Acquired Immune Deficiency Syndrome in the United States starts in 1981, the year it became recognized by country as an official new strange disease. By 1982 it was recognized as Acquired Immune Deficiency Syndrome (AIDS). It started in San Francisco, with five young homosexual men, they were presented with Pneumonia (PCP). As the year went on there were more reports of homosexual men presenting PCP and some of them were diagnosed with PCP and Kaposi ´s Sarcoma (KS). Others reportsRead MoreHiv / Aids And The United States1559 Words à ‚  |  7 PagesAlthough HIV/AIDS affect people worldwide some areas of the United States are more drastically affected by it. The United States is the third country with the largest population having HIV/AIDS. 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General Electric Medical Systems Free Essays

1. Q 1. What is the underlying logic behind the global product idea? What are the costs and the benefits that are expected? Global Products Company(GPC) strategy is based on the following underlying logical premises: a. We will write a custom essay sample on General Electric Medical Systems or any similar topic only for you Order Now Markets for medical equipment are systems are becoming increasingly global in nature. They are no more restricted to only the developed First and Second World countries having advanced healthcare systems. The burgeoning market is that of emerging and developing economies. Thus, there is a need to meet the growing demand for affordable medical equipment in these economies and retain its market leadership b. Needless to say that low-cost leverage is the only way to win a large chunk of this new pie and therefore GEMS has to shift to a cost-efficient strategy c. GEMS realised the potential of tapping production sourcing centres where there was parity in output quality and labour skill-sets but overall cost was much lower. d. The GPC strategy involved sourcing quality components from the most cost-effective suppliers and establishing the manufacturing bases in most cost-effective geographies. e. As most of the GEMS manufacturing involved sourcing complicated components from across the globe to two-three manufacturing/assembling centres and then distributing across the globe from these centres, the challenging aspect of GPC was in the development of intermediaries along the supply chain to ensure un-interrupted supply production flows. The following are some of the costs and benefits of the above mentioned strategy of globalizing production to facilitate a low cost production: Benefits: 1. As materials form 80% of the manufacturing cost, sourcing of materials from low-cost countries would enable a significant amount of saving. The key would be to develop long-term relationships with local suppliers and once that is done, it means unparalleled cost savings in future. 2. Having manufacturing centres in low-cost-labour countries would also enable a substantial cost reduction as labour formed 20% of the manufacturing cost. 3. Now, as labour and materials form almost 85% of the total variable cost, substantial reduction in both would enable GEMS to have a cost reduction to he tune of approximately 30% in the total cost. It has to be noted that the incremental fixed cost in case of GEMS was close to nil (Exhibit 7). Costs: 1. In addition to the fixed costs that had to be incurred additionally to enter into the low-cost countries, other GPC-specific costs included inventory, logistics, documentation, and import- duty costs relating to moving materials and products around the world. 2. Developing a long-standing relationship with new suppliers in these low-cost countries was another area that required considerable allocation of time and effort. . Reducing investments in developed countries, from where bulk of their demand came, meant deteriorating relationship and loss of concessions from these countries. 4. Costs related to hiring less experienced workforce in these new locations, and human toll on the workforce as a result of long trips from home for the employees from both old locations and headquarters. If we analyse GEMS’s strategy mentioned in the body above using the AAA model, we can conclude that it is primarily using the arbitrage strategy of globalization with some elements of aggregation. Q. 2 Should the global product philosophy be changed or altered to suit the China market? Please identify both sides of the argument and take a position explaining the rationale behind your stand. Does it make economic sense? The choice between continuing with the current Global Product Concept(GPC) and adopting â€Å"In China for China† for the low end products is a very difficult call for GE managers. On one hand there are several advantages of adopting â€Å"In China for China† such as: In China there is a huge growth potential for medical diagnostics and as of now it is the world’s third largest market for the same. By adopting â€Å"In China for China†, GEMS can design and customize products according to local needs in China and further the GE managers believe that China being a nationalistic country, domestically produced products will have greater demand than imported ones. There are other factors like low incremental fixed cost for moving facilities to China, avoidance of duties and tariffs, availability of cheaper local labor and low transportation cost all of which would help in cost saving for GEMS. On the other hand in order to adopt â€Å"In China for China† strategy GEMS will have to break the GPC concept which may result in ecreased quality due to lack of readily available skilled labor and reduced cost cutting efficiency. Also the management will have to address the challenge of development of suppliers which may result in inefficiency. GEMS do not have good history of managing joint ventures because of the unethical practices of the partner which eventually lead GEMS a cquiring the partners. As understood from the case there are two different market segments in China namely the high end markets served which is served only through imports and the low end markets which is served through domestic production. The adoption of â€Å"In China for China† strategy will result in the company distancing itself from high end customers which will end up in losing the revenue for the business to high end customers. Considering all these factors we suggest that it is better for GEMS not to adopt â€Å"In China for China† strategy and to stay with Global Product Concept. Q3. Should GEMS be aggressively pursuing genomics and healthcare-IT related opportunities in addition to or instead of the China opportunity? What priorities would you suggest? Explain your reasoning carefully? No doubt, being third largest healthcare market with tremendous growing potential in future, China is a lucrative market that GEMS can’t easily neglect. But at the same time, with the growth of technological advancement in the field of healthcare, genomics and healthcare-IT related products and services going to have an important role in the coming decades and the companies having those expertise will bound to dominate the global healthcare market in future for sure. So we think that GEMS should take both the China opportunity and the genomics and Healthcare –IT related opportunities seriously. We believe that GEMS has the capacity to look at both the opportunities simultaneously obviating the need to sacrifice one for the other. The company’s strong financial condition along with its strong emphasis on RD would help the organization in meeting both the objectives. China Opportunity : But in doing so GEMS should initially put more focus on the China market than the RD on genomics and healthcare-IT projects. Because it is very important for GEMS to catch hold of the China’s market before other competitors like Siemens, Philips. Also the gestation period of genomics and healthcare related projects are too high usually 5-10 years and in such a situation to maintain a good balance sheet GEMS should have a good market share in China. The low end product accounts for 20% of the global sales and to succeed in the low end , presence is Chinese market is a must for any company. Secondly, The China opportunity requires GEMS to shift the production from the other parts of the world to China. The incremental cost associated with that shift in production process is a mere $1 million which should not be an obstacle in GEMS China policy. So GEMS can easily do that without worrying too much about the financial aspects. Genomics and healthcare-IT related opportunities Genomics and preventive health care is going to play a deciding factor in coming decades. But these projects are far more complex than what GEMS did till now. Genomics requires not only technological know-how but also expertise on biomedical science which presently GEMS lacks off. So for better output from these RD, Tie-up with pharmaceutical companies that develop viruses and chemical reagents would help GEMS to understand and increase their expertise on bio medical science. Collaboration with leading universities around the world on researches on topics relevant to these projects would also help GEMS. Funding for these researches, Supplying machines and tools to support those researches would help GEMS in getting good responses from RD teams around the world. So with the steps mentioned above and few modifications to the present system, GEMS can take both the opportunities How to cite General Electric Medical Systems, Papers